In February 2025, Exeter University student Will Percival undertook an extraordinary challenge, running 334 kilometers over six days to raise £10,000 in support of Ukraine. This monumental effort went beyond physical endurance—it was a mission to make a tangible difference in the lives of those affected by the ongoing conflict. The funds raised were directed toward essential medical aid, vehicles, and critical resources for Ukrainian communities in need.
I was honored to lead the media campaign for this inspiring initiative, crafting a narrative that highlighted Will’s determination and the cause behind his efforts. Through a combination of photography, video, and social media strategy, I helped amplify the story, engaging a wide audience and driving support for this vital fundraising effort. It was a testament to the power of storytelling in rallying people together for a common goal.
More to be added as the fundraiser progresses!