In February 2025, Exeter University student Will Percival undertook an extraordinary challenge, running 334 kilometers over six days to raise £6000 in support of Ukraine. This monumental effort transcended physical endurance—it was a mission to effect meaningful change in the lives of those impacted by the ongoing conflict. The funds raised were allocated to essential medical aid, vehicles, and critical resources for Ukrainian communities in need.
I was honored to lead the media campaign for this inspiring initiative, crafting a narrative that highlighted Will’s determination and the purpose behind his efforts. Through a combination of photography, video, and social media strategy, I helped amplify the story, engaging a wide audience and driving support for this crucial fundraising effort. It was a testament to the power of storytelling in uniting people for a common goal.